A cool blue glow combines with the red of the brand and the white highlights on the trees to reinforce the French heritage. The Rue 33 signature identity was created to reflect authenticity, personal craftsmanship, and sophistication associated with vodka-making, says Marcus Hewitt, chief creative officer of the New York office of Dragon Rouge. Rue 33 was created for Members Mark, a Sams Club brand known for premium quality and value. These cues reflect the vodkas contemporary elegance and charm, but also subtly reference the imported heritage of the product. The packaging mixes recognizable design cues from the premium vodka categorya frosted background and a see-through effectand the wine categorya line of poplars, a traditional iconic representation of wine estates. Sams Club turned to Dragon Rouge to create the brand identity, which is built around the concept of French premier grand cru vodka. To that end, Sams Club is introducing Rue 33, a premium vodka brand, to appeal to consumers looking for the finest quality luxuries for everyday enjoyment. Sams Club, seeking long-term growth, is investigating opportunities in various categories and looking to create proprietary brands that drive club-member loyalty. Recommended Reading: Can You Order Vodka Online Member’s Mark Grade A Fancy Ketchupīuy It: Member’s Mark Grade A Fancy Ketchup, $4 Sam’s Club And Costco Fan blog would gladly put Titos and Kirkland Signature in a side-by-side blind tasting. Still, when lining up the best bottles of booze to buy at Costco, The Kitchn appreciated the smoothness of the six-time-distilled American vodka. While still quite popular, the American vodka doesnt possess the same cult following as the Grey Goose dupe. An investigation on Vices food vertical, Munchies, claims that both brands use water from the same springs in Cognac, France to make their product, although Grey Goose claims that theirs comes from a privately owned well. In an interview with USA Today, Grey Gooses Global Head of Education, Joe McCanta, is adamant that there is no relation between the two. There has been plenty of speculation as to whether or not Costcos French vodka is in fact made by the same distillery as Grey Goose. How the Maker’s Mark Distillery Produces 24 Million Bottles of Bourbon per Year Dan Does